Honda are planning a new advertising campaign arround the Honda Accord the following poped up in my mailbox from another Honda blog so I though I would share with the community. The Teaser advert is in typical Honda style where by the brand message in this case ‘Difficult is worth doing’ gets people interested in the cars and aware they exist without focusing heavily on the product itself, the interest generated then allows the cars to ’sell themselves’, nothing has changed with this great series of mini clip teaser’s for the soon to be launched Honda Accord advertising campaing.

Here we go:-

Has Anyone made a teapot before?

This would not be a strange question should we be at the introductory lesson of a pottery class but we are at Perris Drop Zone California, one of the leading Skydive Centres in the World; at the briefing for the filming for the new Honda TV ad. BJ worth the stunt coordinator for this commercial is briefing his team of skydyvers on what they will be doing for the next 5 days. He has worked on pretty much every James Bond film since Thunderball so when he explains to his 45 strong team of world class free fall skydivers that this is one of the most challenging arial stunt sequences he has ever had to produce you get the sense that he is not exaggerating. 

Difficult is worh doing - Honda Slogan - Introduction:

Practive on the Ground = Precision in the Air

BJ Worth, the stunt coordinator for this commercial is briefing his team of skydivers on what they will be doing for the next 5 days. He has worked on pretty much every James Bond film since Thunderball so when he explains to his 45 strong team of world class free fall skydivers that this is one of the most challenging aerial stunt sequences he has ever had to produce.

Difficult is worh doing - Honda Slogan - rehursals on the Ground:

It Makes doing things like this possible

We were going to spend the next 5 days coordinating six jumps a day with some of the most highly trained sky divers in their field, creating some of the most complicated aerial formations they had ever attempted.
In the Sky you have one minute to practise your manouver, whereas in the wind tunnel, time is unlimited.
Difficult is worh doing - Honda Slogan - The Wind Tunnel:

You could literally rip your head off or break your neck!

Clem likes to pack his own chute. It allows him to be confident that it will open the right way. At speeds up to 130 mph and with a camera strapped to his head, a “hard opening” could break his neck. In the big picture you can see Tom actually cut his face with his goggles through the pressure the weight of his helment puts on his head.

Difficult is worh doing - Honda Slogan - Filming the stunt: